Jan 2021

In 2021, three friends—Judy, Jenny, and Jacqueline—found themselves at a bit of a loose end. With husbands respectively engaged in the military and high school teaching, and kids increasingly self-sufficient, these ladies had a bit more "me time" than they were used to. They also were looking for fun quilting t-shirts and hoodies, but just couldn't find anything that spoke to their individual personalities.  What's a trio of quilt-loving pals to do? Start a quirky t-shirt brand on Amazon, of course! Thus was born their initial tongue-in-cheek nod to their passion, packaged neatly into an apparel line.

Their idea was simple yet brilliant: blend their love for quilting with humor and a touch of sass to create t-shirts that would make fellow quilters chuckle and nod in solidarity. Each design was infused with witty puns like "Sew What?" and "Eat. Sleep. Quilt. Repeat."—phrases that soon became rallying cries within the quilting community.

Judy, with her knack for graphic design honed through creating welcome banners at various military bases, took the lead on visuals. Jenny, a former schoolteacher, proofread and polished the puns to perfection. Jacqueline, with her flair for sales, made sure their Amazon storefront was as snappy as their shirts.

Their designs quickly stitched their way into the hearts of quilters everywhere. Their launch wasn’t just about selling shirts; it was about celebrating the idiosyncrasies of quilt culture. Who knew that "This is my quilting shirt because it's covered in thread" would become a must-have fashion statement?

Their designs are now a beloved staple in the quilting world, proving that when life gives you free time, you make t-shirts that bring smiles (and maybe even a few eye rolls) to crafters everywhere. The trio continues to delight with every new design, proving that a little humor goes a long way in the world of serious stitching.